With all of the social media networks you can interact on, as well as all of the activities that you can participate in, it can be a little overwhelming for a social media strategist to actually get things done. How are you supposed to manage all of the networks and activities for all of your clients?
Fortunately, you can use a combination of automation, systematization, and outsourcing to get the job done and make your social media processes run much smoother.
If this, then that
One of the best websites you should take a look at is IFTTT – If This, Then That. It’s a binary processor that lets you set conditions and results. For example, if someone new follows you on Twitter, you can use IFTTT to automatically send them a tweet thanking them for the follow.
This is a technique that does quite a bit for the person following you, because it makes them feel like they’re actually engaging with a real person and it adds a great personal touch. However, if you’re getting a lot of new followers it can take a lot of time out of your day. Automation is going to save you tons of time while still providing great value to your followers.
There are almost unlimited ways for you to systematize using IFTTT. One of the most necessary techniques is to link all of your social media accounts to your blog, and have them automatically syndicate your content as it’s published.
In the past, you had to go to Facebook, Twitter, and LinkedIn individually and post content. This might not seem like it takes a lot of time, but it is a continual 10-15 minutes day after day. After just a week you’re looking at an hour or more of time that could be brought back down to zero with some simple systematization.
Another great area where you can add some automation into your strategies is the process of engaging with those who comment on your blog. By getting the Yoast Comment Redirection plugin, you can redirect first-time commenters on your blog to a customized page. On this page you can thank them for their comment and explain what you’re trying to accomplish with your blog, service, or product.
I also like to take that opportunity to reach out to them and ask them to engage with me on Twitter, Facebook, and subscribe to my RSS feed. You’ll find that readers are much more likely to engage when they get a personalized message like this.
Here are a few more tips and tricks to automate and systematize:
- Set up OnlyWire so you can bookmark all of your articles on all of hte social bookmarking services
- Create accounts with Paper.li and Scoop.it to automatically scout the web for relevant articles to your topic and collect them into an online newspaper that gets emailed daily to your followers
- Set up the MailChimp email collector on your site so new email subscribers go directly to your mailing list
- Use Pingraphy to collect and schedule pins on Pinterest
- Set up the Hootlet extension on your browser so you can send out or schedule articles to Twitter, Facebook, LinkedIn and Google Plus as you surf
- Set up IFTTT.com so that when you star articles on Google Reader, they get sent out to your Tier 2 social channels, like Tumblr and your hosted WordPress site
- Save & enter your passwords automatically with Roboform or LastPass
- Found a great idea for an article? Save it with Evernote until you are ready to come back and write it
- Manage all of these tasks on Podio. You can create custom apps within Podio to manage your workflow and processes.
These are just a few creative ways to save a LOT of time in social media while keeping the quality of engagement the same – or even INCREASING it at times. Social media still requires you to be there, chatting and connecting with your market, but the savviest of social media users know that you can’t be everywhere. You need to recruit some help to get the job done.