The perennial problem that every photographer faces is how he is going to put creativity and professionalism on his portfolio. You cannot make it highly creative as the prospective buyers may find it overwhelmingly difficult to browse and may desert it with a heavy heart. You certainly do not want this to happen with you as your career will be in big trouble and you may find it hard to make two ends meet in this bleak economic scenario. Now, you cannot keep aside creativity and focus entirely on professional aspect because that may not sound cool to prospective buyers. So, another perpetual photographic dilemma ahead and here we are going to help you how you can make things easier for you with some easy to follow tips:
I have personally come across numerous photography sites that are laboring under the burden of showcasing the talent and creativity of the photographer. But the purpose of photography portfolio is definitely not this. Photography sites have bigger scope than just a Contact Me and About Me pages. There are still many things that you can add to make your photography site stand a good chance of making it big in the industry.
What is Your Target Audience
This is of vital importance. Since you cannot make all the people happy all the time, you need to narrow down your choice of targeted audience. For say, if you are a wild life photographer, your portfolio should be colorful enough to reflect the diversity of the nature and should show sunshine and happiness mixing together to create a surreal atmosphere. However, things are different if you are a roadshow photographer. The portfolio has to be dark with subtle and playful use of light and dark getting intermixed to create a chaotic yet organized look and feel of your website. Think of the client you want to target first and then try to design in accordance with their needs.
Number of Images
There are some layouts that look uber cool with small number of images but the same layout go haywire when you are stuffing it with images innumerable. So, before you zero in on a certain layout, make sure you are testing it against odd number of pictures. There is a quick fire way to check whether the layout will work for your photography site or not. Just take a look around whether or not the images are having some negative space around them. This is a simple rule of thumb.
Make the images stand out
Do not feature images against bright background, I mean the background should play a constructive role in making your images prominent and not the other way round. Try to maintain ideal amount of contrast between the background and images and it will do the trick. Now, if you are unsure about how to use images, you can try a small trick. Just feature the images against different backgrounds randomly and find out which one makes them look great. A simple trick but it does the wonder.
Quality Matters the Most
Photography websites do have a thing in common. The images should load effortlessly and while clicking on the thumbnail images, you need to make sure that the pictures are loading full size. Though you are confident about the creative aspects of the images, you need to make sure that the images are high in quality. It makes perfect sense to have two versions of the images.
Since different users are using different screen resolutions, you should not stick to a particular screen resolution. Make sure your portfolio looks stunning irrespective of the screen resolutions. Do not overrule the mobile devices as well. As the number of smart phone users is on the rise, you should take every possible action to ensure a decent performance of your portfolio website in mobile devices.
Only the best work Please
Do you feel comfortable to show average pictures to prospective clients you have shot probably years ago in the early days of your photography career? Definitely not. You cannot afford to lose a single prospective client in this tough economic time and this is the reason why you should put to display only the best and the finest photographic arts in your portfolio. However, you can try this – feature the best work at the fore and then the rest will follow in page two or three. This will be the ideal solution for those who want to showcase all his work of photographic collection irrespective of quality.
Add Some description
Not all viewers are smart and you should not treat all equally. Probably some may find it hard to read between lines while viewing some really creative and complex photography of yours. So, to make their tasks easier, you need to take the pain to add some description against the images. It is a great idea to add the name of the tools you have used while shooting and a short intro describing the post processing might help the visitors come to term with the inner meaning and appreciation is mostly likely to follow in that case.
Am I missing something?
I am sure there might some more great ideas to bolster the photography portfolio websites in everyone’s mind. We would love to know if we have missed something over here. Your comments are always welcomed!