A good brand identity needs to be consistent – meaning that the visual style of the company should be the same everywhere a customer (or potential customer) may see it. That means the visual tone and appearance of the website should fit nicely with the marketing materials, the packaging of a product and even the gift cards that a company produces

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Ever since the advent of advertising, the most creative minds have strived to create designs that would appeal to the collective. Art is judged on its universality and so is good design in advertising. The goal, after all, is to convey the message to as many people as possible. Here are 5 examples of renowned vintage print design which have been printed through the traditional method of litho printing. You could also look at some modern and creative print ads for your inspiration

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Designers sometimes forget that their print media projects are actually three-dimensional—even if the designs imprinted on them are created in a two-dimensional environment. Paper stock may be thin, but audiences will still hold and interact with them using their hands, which means that a sense of touch is just as important as visual aesthetic when it comes to making a lasting impression

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If you are throwing a party or putting on an event then getting people is the biggest challenge and an optimal part of the planning. Making sure people are aware of your event is the best way to get them there so mass distributing creative party invitations is the best way to start! Flyers should be informational and detailed but also they should be eye catching and creative. Every aspect of flyer design should be carefully looked at like the color, font, size, etc

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Just a few days ago I went to one of my friends office who owns a software development company. While having a chat with him I asked him to give his business card so that I could give to the ones who are in need for some kind of software. The answer that I got really stunned me. My friend did not have a business card with him. He had never made one. He used to get his all business online from sites like Elance. All his business was on mails and sometimes on phones. Thus, he never felt like wasting his money on business cards. I own a web design company and I have a stack of business card with me. I have made [&hellip

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A Logo is the embodiment of your business and a top-notch logo design signifies a lot. Using a Logo, a strong sense of trustworthiness can be built. A quality Logo Design acts like an inspiration to consumer confidence, it proclaims your business to be credible and legitimate. Above all it is the symbol of “Professionalism” in business. Without quality Logo design you simply run the risk of a perception of instability and end up being utterly forgettable. With a good logo design you can tell a lot about your business and that you are a legitimate one in the field. But what is important is creating a Logo using proper forms and colors that are striking and the customers find them unforgettable

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The 2012 London Olympics are just round the corner. Officially the Games of the XXX Olympiad, London Olympics is going to start from 27th July and ends on 12th August 2012. London Olympics is also being touted by many as the first “Social Games”. While many people around the world might get inspired by performances of many athletes, it is now time for the designers all around the world to start getting inspired by the way Olympics is utilizing Graphic Design to get all the attention. There are various elements through which the designers could get inspiration from Olympics like the Olympic posters to banners to Olympic logos and mascots

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A website overhaul or update is part of the deal in a world where internet has crossed into our collective consciousness. Websites that have made a habit to stay in sync with the latest trends of the virtual world find it easier to navigate than those which crawl along with an update here and there

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