Social media is the hottest topic online, but recently its importance seems to be transcending to real life as well. The great advantage of social media is that it allows people to communicate and exchange ideas at a much faster rate than any other mean, and an image or a video can become very popular almost instantly. Not long ago a very talented poor old man was turned into a star because of a video of him singing posted on YouTube. Justin Bieber, the American musical phenomenon is pretty familiar with this mean of publicity. But can social media be a mean of publicity for anybody? For example, can a web designer use social media in a profitable way

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