Improve Search Engine Rankings & Web Design with These 5 Tips

The internet grows larger every day. As such it’s easy for your website to get lost in the shuffle. We see it happen all the time. Whether it’s because they have the wrong hosting package or aren’t properly optimizing their pages or just have given up – the internet is becoming a graveyard of websites. But, today we’re going to dish some tips on how to make sure your site won’t end up dead!

First off I have to share the biggest lesson I’ve learned this year: communication is key. Whether you’re working with a team or yourself, make sure you stay connected with everyone involved in the web project (especially if you’re outsourcing). Personally, I use a hosted exchange 2010 package that allows me to stay connected with all my clients and my coworkers. My husband uses a basic email service and one of my close friends uses internet email services. All which can sometimes be unreliable.

That’s why it’s important to remember, while optimizing brings you to the top of the search results, it’s maintenance (communication, updates, online networking) that helps you stay there! It’s you’re site, you need to know what is going on!

Anyway, let’s get this started ( that’s what the teens always say to me during my talks! ). Here are our five easy SEO tips to help improve your design and SEO:

1. Avoid flash and frames

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Frames are an outdated technology. There are multiple ways to do the job on frame and all of them are more navigable by both users and search engines. Flash on the other hand is still very relevant, but just as bad or worse for SEO. Any content that’s trapped inside a flash object is not visible to search engines. That means you have to duplicate that same content in text somewhere to have it be seen by the search engine. Also avoid having any content generated on the fly via javascript.

2. Give relevant, search engine friendly names to all pages

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Use full words instead of abbreviations: separate them with dashes. Make sure the page names are relevant to your content as possible. These names should be verbose, but not overwhelmingly long. For example, “search-engine-optimization-guidelines” is a good name while “website-tips” is not.

3. Create a sitemap

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A sitemap is a bare-bones outline of a website. It should be very simple and consist of only text links to every page of the site. When you submit your site to a search engine you should submit the page with the sitemap on it. This makes it easy for everything on your site to be found.

4. Make sure to place an alt attribute in every image tag

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Search engines don’t understand images. However, by putting text relevant to that image in that image’s alt attribute you can tell search engines what kind of content the image represents. This can help SEO greatly on sites with a large number of images. As a bonus the site will become more friendly to the visually impaired, possibly gaining more traffic.

5. Use the header tags to define content keywords

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This isn’t as true today as it was in the past, but it’s still an important tool in boosting SEO. Keywords placed in meta tags or the title tag are taken into account when the search engine scans the page. However, search engines have become much more sophisticated and rely heavily on content when ranking pages. Use meta tags to emphasize the nature of the content instead or relying on them to define it.

This list is by no means exhaustive. The field of SEO has gotten very large over the recent years. It takes a lot of research and experimentation to get a high ranking. You can start off on the right foot and make sure your team follows these guidelines with the powerful updating capabilities of hosted Exchange 2010. It makes managing the development of your website throughout the development process is a breeze.

Sandra is a New York based business consultant with a background in Marketing where she frequently gives talks to teenagers about social media. She’s a lover of everyone else’s twitter and facebook.

Vanessa Mackay – who has written posts on Artatm - Creative Art Magazine.


3 Responses to “Improve Search Engine Rankings & Web Design with These 5 Tips”
  1. web design

    Thanks for sharing such an informative post. it is important to know the SEO principles of web design if you want to make an attractive web site that works properly. With the help of SEO you can get organic result into search engine and you can spread your business also. SEO is alos helpful for getting traffic on your website.

  2. Theo

    Nice reminder, well writen!

  3. Nice post, thanks for sharing.

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