Evolution of Graphic Design in Fifa World Cup
Fifa World Cup 2010, the biggest and the most awaited event of the year, is just 84 days away. While the individual talents of the players and managers inspire many of the youths around the earth, it is time for the designers to get inspired. Designers can get hell lot of inspiration from the posters, logos and the mascots used in this tournament. Each and every poster, logo or Mascot has a very close relation to where the tournament is being hosted. It relates to the color and nationality of the nation which hosts this tournament.
World Cup Posters
1930 — Uruguay
1934 — Italy
1938 — France
1950 — Brazil
1954 — Switzerland
1958 — Sweden
1962 — Chile
1966 — England
1970 — Mexico
1974 — West Germany
1978 — Argentina
1982 — Spain
1986 — Mexico
1990 — Italy
1994 — USA
1998 — France
2002 — Korea/Japan
2006 — Germany
2010 — South Africa
Logos
1950 — Brazil
1954 — Switzerland
1958 — Sweden
1962 — Chile
1966 — England
1970 — Mexico
1974 — West Germany
1978 — Argentina
1982 — Spain
1986 — Mexico
1990 — Italy
1994 — USA
1998 — France
2002 — Korea/Japan
2006 — Germany
2010 — South Africa
Mascots
World Cup Willie
A lion, a typical symbol of the United Kingdom, wearing a Union Flag jersey with the words “WORLD CUP”.
Juanito
A boy wearing Mexico’s kit and a sombrero (with the words “MEXICO 70″). His name is the diminutive of “Juan”, a common name in Spanish.
Tip and Tap
Two boys wearing Germany kits, with the letters WM (Weltmeisterschaft, World Cup) and number 74.
Gauchito
A boy wearing Argentina’s kit. His hat (with the words ARGENTINA ‘78), neckerchief and whip are typical of gauchos.
Naranjito
An orange, a typical fruit in Spain, wearing the kit of the host’s national team. Its name comes from naranja, Spanish for orange, and the diminutive suffix “-ito”.
Pique
A jalapeño pepper, characteristic of Mexican cuisine, with a moustache and wearing a sombrero. Its name comes from picante, Spanish for spicy peppers and sauces.
Ciao
A stick figure player with a football head and an Italian tricolore body. Its name is an Italian greeting.
Striker, the World Cup Pup
A dog, a common American pet animal and icon, wearing a red, white and blue football uniform with the words “USA 94″.
Footix
A rooster, one of the national symbols of France, with the words “FRANCE 98″ on the chest. Its body is mostly blue, like the host’s national team shirt and its name is a portmanteau of “football” and the ending “-ix” from the popular Astérix comic strip. Other proposed names were “Raffy”, “Houpi” and “Gallik”.
Ato, Kaz and Nik (The Spheriks)
Orange, purple and blue (respectively) futuristic, computer-generated creatures. Collectively members of a team of "Atmoball" (a fictional football-like sport), Ato is the coach while Kaz and Nik are players. The three individual names were selected from shortlists by users on the Internet and at McDonald’soutlets in the host countries.
Goleo VI
A lion wearing a Germany shirt with the number 06 and a talking football named Pille. Goleo is a portmanteau of the words "goal" and "leo", the Latin word for lion. In Germany, "Pille" is a colloquial term for a football.
Zakumi
Zakumi is a leopard with green hair wearing a shirt saying South Africa 2010. Zakumi’s green and gold colors represents South African national sports’ teams colors. His name comes from "ZA", the ISO 3166-1 alpha-2 code for South Africa, and "kumi", a word that means "ten" in various African languages.
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That was really a nice collection.. great post..
Great post!
I like most old posters, especially Italy 1934 and Brazil 1950.
That’s wonderful!
Thanks, a useful compilation that worked well as a reference on a design project for a course on web design and digital history.
Great Post!!! you beat me to it (I was going to post it tomorrow) This is a good way to see the evolution of design and also to see how each country used their mascot to show what represents their culture
Anyway I can get the artists of each poster? Just curious.
This is wonderful.
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I love football and its really nice to see all these designs
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Brillant compilation. Thanks, resume it all. and, what a good images! great piece of work. A Masterpiece, indeed.
Excellent information! thanks a lot!
Nice detail article, it’s a good way to see the evolution of design.
Great Collection!
Good Job!
Great compilation. I love 2002 japan logo ! Also we just release our new 2010 Fifa World Cup template with Zakumi. Feedback are needed
thanks
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