Awesome “Be Stupid” Advertising Campaign of Diesel

In today’s world everyone tries to be SMART, very SMART. SMART in studies, SMART in work, SMART in office, SMART in family, SMART among friends, SMART among girls/guys.

But the international jeans brand ‘Diesel’ has a “BE STUPID” take on things. It has launched a brilliant “BE STUPID” Advertising Campaign. Below is the take of ‘Diesel’ to being “STUPID”.

Stupid, you see,IS THE RELENTLESS PURSUIT OF A REGRET-FREE LIFE.

The world is full of smart people. Ask around. There are all kinds of people doing all kinds of smart things with other smart people, each one smarter than the last. That is smart.

WE’RE WITH STUPID.

  • SMART MAY HAVE THE BRAINS, STUPID HAS THE BALLS.
  • SMART MAY HAVE THE PLANS, BUT STUPID HAS THE STORIES.
  • SMART HAD ONE GOOD IDEA AND THAT IDEA WAS STUPID.
  • SMART MAY HAVE THE AUTHORITY, BUT STUPID HAS ONE HELL OF A HANGOVER.

To be stupid is to be brave. When you risk something, that’s stupid. It’s not smart to take risks. It’s stupid. Stupid stands alone. Smart hides within the safety of huddled masses. The stupid aren’t afraid to fail. Why?

BECAUSE THEY’RE STUPID.

  • SMART CRITIQUES. STUPID CREATES

If you want to do something that’s never been done before, don’t go to the guy with the spreadsheet and the blueprints— go to the guy with the imagination and the weed.

  • YOU CAN’T OUTSMART STUPID.
  • THE STUPID ARE THE ONLY ONES BRAVE ENOUGH TO DO WHAT NO ONE IN THEIR RIGHT MIND WOULD DO.
  • THE STUPID, YOU SEE, KNOW THERE ARE WORSE THINGS THAN FAILURE — LIKE NOT EVEN TRYING.
  • BUT TRY THEY DO,TALLYING UP THE IMPOSSIBLE ODDS AND GOING AHEAD AND DOING IT ANYWAY.
  • STUPID IS THAT SOMETHING DELICIOUSLY GREATER.
  • STUPID IS WHISTLING WHILE YOU WORK.
  • BEING STUPID MEANS LISTENING TO YOUR HEART
  • LISTENING TO YOUR HEART IS HARD. YOUR HEART SAYS ‘YES’ AND YOUR HEAD SAYS ‘NO.’ YOUR HEAD ALMOST ALWAYS SAYS ‘NO.’
  • BECAUSE THE FACT IS, IF WE DIDN’T HAVE STUPID THOUGHTS WE’D HAVE NO INTERESTING THOUGHTS AT ALL.
  • STUPID AIN’T DUMB

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References
creativeadawards
Diesel

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A total football nerd, he loves designing to the core and also likes to get his hands on some programming. He is the Co-Founder of ArtAtm. He hails from India. You may want to Follow Him On Twitter

Jitu – who has written posts on Artatm - Creative Art Magazine.


11 Responses to “Awesome “Be Stupid” Advertising Campaign of Diesel”
  1. Frozen Daiquiri Machine

    Really an awesome images on fashion

  2. Rachel

    This is absolutely ridiculous. It’s nothing more than another way to show young people that being intelligent isn’t cool. It glorifies stupidity in a tragic way that will, sadly, appeal to young people. I hope that Diesel doesn’t realize just how detrimental this ad campaign will be to youth, because if they do realize it, then they’re just stupid. This is the worst ad campaign I’ve ever seen.

  3. Tees

    The campaign is creative and effective in that it gets people to talk about it and blog post written about it for free. Some of the ideas are catchy and inspirational others are just stupid. Nice Post

  4. Rogo

    Yeah, only someone Stupid would spend 300 dollars on a pair of Jeans

  5. Arun

    The latest in this campaign is a crazy event in London tomorrow – dressing up as animals, live art on a huge noahs ark and a world record to boot. Register on the Diesel facebook page and head to Allen Gardens near Brick Lane tomorrow!

  6. inkblot

    Stupid creates nothing. This isn’t cute, it’s horrific. Stupid is stupid is stupid. Wasteful, damaging and unproductive.

  7. Muhammed

    got “Be Stupid” to be creative.. Awesome list thank you

  8. Alex Flueras

    Sweeet list! Thanks for sharing.

  9. Aric

    somebody SMART created this campaign.

  10. Willy Galleta

    So now forcing a change in the meaning of terms is a good campaign?
    Try blue, is the new red!

  11. Dany

    I’ve seen this campaign in Paris, it is funny but I do prefer Wrangler’s one:

    http://dyvantity.com/publicite/wrangler-were-animals/

    Photographs are so better!

    Regards

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